Motorsport is more popular than ever. But as the sport becomes more accessible and culturally relevant across digital, social, and global platforms, brands can struggle to stand out and build meaningful connections with fans.
We bring deep motorsport insight and design with impact to help brands thrive and tell their story in this fast-moving space.
We have worked with brands across the motorsports ecosystem, including F1, Formula E, MotoGP, automotive manufacturers, and circuit designers.
Our core team is supported by a trusted network of associates with decades of motorsport experience, including motion designers, web developers, and copywriters.
Former Creative Director across B2B tech and motorsport, collaborating with Bridgestone Motorsport UK, McLaren F1 Team, HRC, and Formula E. Backed by competitive karting experience and a lifelong connection to motorsport, Russ brings true track insight - aligning strategic clarity with first-hand performance expertise.
Experienced Head of Communications within the automotive and motorsport industry, working with teams and brands including Renault F1, Aston Martin, WEC, Petronas Sepang Racing Team, Dunlop, and Bridgestone Motorsport UK. Specialist in integrated marketing, crisis communications, activations, and live event delivery.
We haven’t looked back since we started working with SuperHuman. They have always over delivered and always bring that extra sparkle that makes all the difference.
Director
SuperHuman have worked for a number of years for Bridgestone Motorsport, both in Formula One and MotoGP, building a solid and trusting relationship along the way.
Press Officer
The team at SuperHuman surpassed my expectations, delivering exceptional creative, on time and on budget. Would highly recommend!
CEO
SuperHuman didn’t just rebrand us – they unleashed a bold, high-impact brand, slick sub-brands and website that finally matches our ambition.
Managing Director – Experience Innovation
Working with SuperHuman on the Formula E Notebook rebrand was hugely effective. They created a bold identity and website that cut through the noise of the Formula E paddock and captured exactly what FEN is about — sharp insight delivered with personality.
Formula E Notebook
